Multicultural
wordsmith
and expert
transcreator
Work Experience
7/24-present
Senior Bilingual Copywriter
Rebel Fish-Norwegian Cruise Line
Develop and craft compelling bilingual marketing content for various channels, including digital, social media, and print, ensuring alignment with Norwegian Cruise Line's brand voice and messaging.
Collaborate with cross-functional teams to create engaging and persuasive copy that resonates with a diverse audience, enhancing the customer experience and driving engagement.
12/23 - 3/24
Senior Communications Specialist
AvMed
Pioneered marketing communication strategies, reinforcing AvMed's brand reputation.
Boosted customer engagement through digital newsletters and stakeholder interactions.
Oversaw strategic communications, enhancing AvMed's corporate image.
Directed health campaigns via teamwork, fostering brand loyalty.
Ensured 100% brand consistency across all marketing content, guaranteeing top-tier communications.
Fostered cross-departmental partnerships to synchronize marketing and sales efforts, maximizing reach.
2021 - 2023
Bilingual Copy Editor and Translator,
(Freelance)
Baptist Health South Florida
Spearheaded collaboration with marketing and publishing teams to craft high-quality written materials, maintaining brand
alignment and precise translation.
Mastered editing of diverse content, from promotional materials to health guides, ensuring linguistic and stylistic
consistency.
Served as the primary resource for style and grammar inquiries, offering expert advice on writing best practices.
Played a key role in team's success by ensuring the utmost accuracy and consistency in all written materials.
Elevated brand image and integrity through meticulous editing and translation.
Refined brand's voice through careful editing and translation of marketing materials.
Collaborated with marketing to enhance written materials, safeguarding brand integrity.
Elevated content quality by editing for clarity, ensuring error-free bilingual materials.
6/23 - 8/23
Copywriter and Editor
(Contract) - Spanish
Apple
Specialized in editing US-Spanish content for Apple Watch, ensuring brand voice and style consistency.
Worked collaboratively with the multimedia team to prepare content for product launch.
Utilized translation software to adapt content for the US Hispanic market, maintaining brand tone.
Solved language nuances while translating, ensuring accurate representation of brand voice.
Impacted the reach of Apple's content in the US Hispanic market, enhancing brand visibility.
Ensured accuracy and brand alignment in Apple Watch content, enhancing user engagement.
Elevated Apple Watch's market presence by refining and localizing content for the US Hispanic audience.
2016 - 2023
Freelance Bilingual Copywriter, Editor and Translator
Produced and refined content for a diverse clientele, including tech leaders and advertising firms.
Spearheaded content editing across various mediums such as social media, ad campaigns, and promotional videos.
Developed unique style guides for each client, ensuring brand voice uniformity.
Collaborated with high-profile clients like Apple and Baptist Health South Florida, enhancing their market presence.
Improved brand visibility and engagement by devising persuasive content strategies.
Innovated content solutions tailored to client needs across sectors from tech to education.
Worked closely with international clients, delivering content that resonates and captivates.
Notable clients include Apple, Baptist Health South Florida, Ogilvy, Markham & Stein, Y&R, Marca Miami Advertising Agency, and Trillium Preschool in Egypt.
2009 - 2016
Lead Copy Editor and Translator, Bilingual Copywriter
Marca Miami Ad Agency
Directed translation, transcreation, and editing for diverse client campaigns, ensuring content relevance and resonance with target
demographics.
Enhanced brand alignment and linguistic accuracy by editing a wide range of content from news posts to brand features.
Upgraded the agency's internal style guide, introducing a comprehensive framework for content creation.
Contributed to the success of notable brands such as H&R Block, NASCAR, and Subway through meticulous translation and
editing.
Boosted brand visibility and customer engagement by delivering culturally sensitive and linguistically accurate content.
Elevated brand presence by spearheading bilingual content for top-tier clients, enhancing engagement.
Collaborated across departments to fine-tune client campaigns, achieving unparalleled linguistic precision.
Education
Pratt Institute
Bachelor's Degree in Fine Arts
Major: Communications
Minor: Advertising
Skills & Expertise
(Hard Skills)
Spanish Translation
Communication
Graphics
Written Communication
Localization
Spanish to English
English to Spanish
Backtranslation
Transcreation
Digital Proofing
Mistake Proofing
Proofreading
Graphic Design
Copywriting
Translation
Art Direction
Desktop Publishing
Writing
Brand Strategy Development
Multilingual Content Creation
SEO Optimization
Social Media Content Strategy
Campaign Management
Multimedia Editing
Creative Brief Development
Market Research & Analysis
Adobe Creative Suite Proficiency
(Soft Skills)
Cross-Cultural Communication
Creative Problem-Solving
Team Leadership & Collaboration
Adaptability & Flexibility
Strategic Thinking
Time Management & Organization
Client Relationship Management
Attention to Detail
Empathy & Cultural Sensitivity
Storytelling & Narrative Development
Persuasion & Influence